My Research on Keyword Tool. An important Read!

Okay, so I figured out something really important about my methodology in my Tag Research and Design Case Study. Keyword Research tools are of utmost importance, and Google's Keyword Planner is good for only one thing; Suggestions and Search Volume.

Don't use GKP for your competition research. If you do, you'll find that it is useless in determining the difficulty for ranking for any particular keyword.

It would seem that Paid tools are the way to go, and while there might be some free tool out there that gives you a good idea of different metrics, I haven't found it. Sure, some keyword planners let you use the tool for a small number of queries, but in order to be productive, you need full access to the tool.

That being said, I think this might be important for a few reasons.

First, it will give you an accurate idea of volume. You wanna go for minimum number of searches on keywords. I'm talking say... 10 to 20 searches a month. Yes! TEN or TWENTY searches per month.

You might be asking yourself, hey Richard, That seems kinda counter-intuitive. Why in the hell would you wanna go and do that for?

Well, the answer is simple; while juicy higher ranking keywords might have higher volumes in the thousands or hundreds of thousands, there's one small thing you need to know;

THE LAW OF DIRECT KEYWORD PROPORTIONS!

The Keyword Volume has an average trend to direct proportionality to Keyword Competition.

Now that we have that little bit of pendantics out of the way, All this means is that the higher the search volume of your keyword, the more likely you are to find the keyword has a higher level of difficulty for ranking.

Most Research tools on the web (Ahrefs and KWfinder) Use a metric of 100. 1 for I RANKED THIS WITHOUT EVEN TRYING, and 100 being NO CHANCE IN HELL, SON.

That's a good idea. And it's great. But it is pricey.

But we will talk about that in a moment. TEN TO TWENTY SEARCHES A MONTH!

Already said that, great. You want to use these keywords in tags because if you do, you have a better chance of getting those potential views on your shirts. Now with Redbubble, you get to use 50 relevant tags. Assume every keyword you have gets 15 searches a month,

That is (15 tag-optimized potential views a month) X (50 Relevant Tags) = 750 potential views a month on one product. 

Say you get a third of those views. That's 250 solid views a month. Say 1 out of 50 views leads to a sale (Seems reasonable. Conservative route is low conversion rate of 2% of total views), That is FIVE sales a month. From one product.

Say one sale nets you oh... about 2.44 USD (like my first sale). That's 12.20 USD a month. For one product.

In the Internet Marketing world, there is one unwritten rule of the Road; If it works, Wash, Rinse, and REPEAT.

Okay. SO one last time, say you had a goal of making 1000.000 USD per month. In order to meet this goal with the above being the average metrics (some flop, some blow up, but assuming regression to the MEAN comes up to above scenario) Then you're looking at needing 98 Keyword optimized designs total.

Oh cool! So if I used these methodologies and made 98 quality designs on Redbubble, then I could make a THOUSAND USD a month?

As Levar Burton once said, Don't take my word for it. These are just estimates. You might do half of that or even do better. Just a luck of the draw sometimes.

Either way, I do believe this; if you had 98 optimized designs like this on Redbubble in various niches, organic traffic to your stuff will increase, and you will see some money every month.

And it will be PASSIVE. Well, after you get the work done.

Wash. Rinse. Repeat.

Now, a word on one more thing and I'm done. That is affording the paid tools.

First, in order to get access to those quality tools, you might have to get an upfront investment into this little venture. your ROI (return on investment) would likely be inevitable, but you need to make sure you can afford it for say, two or three months beforehand. Ahrefs has a thirty day trial. Check it out, use the shit out of it for a month, and see if it works. If it does, put some of that lovely money into your card and get after it!

Sometimes, we need the proper tools. Ar you gonna go for a Craftsman wrench or a old pair of pliers to loosen a nut? See if it is for you, but I recommend it. Get some seed money and go for it. I will (and will post the results in a n uber awesome case study. OH I got a name for it already: Thirty Days of Madness: A Case Study using a free trial and designing like a crazy person.)

That was a bit of a write up. Thanks Owls, Go forth and DESIGN.